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She's performed over 10,000 facials on women over 50. She says the ones with the best skin all do the same thing every morning, and it takes 30 seconds.

Why some women over 50 still recognize themselves in photos while the rest of us untag and hide: a retired esthetician exposes the beauty counter's 'Sell Them Water' playbook, and the $30 balm on their sink.

Updated Monday, September 28, 2026 | 7 min read

Updated Monday, September 28, 2026 | 7 min read

By the Cura Goods Journal | A dramatized story: the women in this article are composite characters, written from what women over 50 tell us and share online about their skin. Individual results vary. This page is an advertisement by Cura Goods.

By the Cura Goods Journal | A dramatized story: the women in this article are composite characters, written from what women over 50 tell us and share online about their skin. Individual results vary. This page is an advertisement by Cura Goods.

Read this at 2 a.m. with the phone brightness turned down, before you buy another cream, if you no longer recognize the woman in the photos.

You bump into an old friend you haven't seen in years...

 

You freeze for a second, because she looks younger than you remembered.

 

Her skin looks smooth.

 

The lines around her mouth don't stay.

 

Her neck is bare in June.

 

Yours is in the scarf that has been doing a lot of work since 2019.

 

Meanwhile you've been spending hundreds on creams, serums, and the French name you can't pronounce and can't stop buying.

 

Every cream.

 

Every serum.

 

Every commercial on daytime TV.

 

And every time you look in the mirror, you see a little more dropping at the jaw.

 

Skin that just looks tired, even after you slept nine hours.

 

Your daughter already asked, "Mom, are you okay? You look tired."

 

You untag yourself from the group photo before anyone else sees it.

 

You do your makeup by the hallway window because the bathroom light is unkind.

 

You hug her.

 

You tell her she looks amazing.

 

Then you drive home with one question looping.

 

"What is SHE doing that I'm not?"

 

It's tempting to call it lucky genes.

 

Or a $3,000 laser her husband paid for.

 

Or a city dermatologist on speed dial.

 

None of those is the answer.

 

The tired face is already being read as she let herself go.

 

Then as she can't manage.

 

Then the visits get shorter, and the excuses get politer.

SHE LOOKED AT FACES FOR THIRTY YEARS

Her name is Helen Brennan.

 

She's a retired esthetician who gave facials to women over 50 for thirty years in Dubuque, Iowa.

 

She worked in a small studio with a magnifying lamp.

 

It isn't what she did during the facial.

 

It's what she saw before it even began.

 

"The second a woman sat down and I switched on the lamp, her skin told me the truth," Helen says.

 

She could see the makeup done by the hallway window.

 

She could see the laptop tilted up like it owes you money.

 

Most of the women over 50 looked the same under that lamp.

 

The surface was moisturized and covered in serums.

 

Underneath, the skin was tight and thirsty.

 

"Not because you gave up," Helen says.

 

"Because the jar did."

 

And then there was the rare one, whose skin looked comfortable and rested in a way you cannot fake.

 

"The moment I saw that kind of skin," Helen says, "I knew she'd found something the counter never mentions."

Four years before she retired, Helen started keeping a notebook in her desk drawer.

 

Every time a woman over 50 sat in her chair with skin that didn't match her age, Helen wrote her name down.

 

After four years, she had a few dozen names.

 

"I couldn't stop thinking about those names," Helen says.

 

"Their skin looked comfortable, rested, like they still recognized themselves."

 

"Not the woman they look away from in the dark kitchen window."

 

So she started asking questions.

 

"What are you doing that's different?"

 

Over the next months she asked every woman in that notebook.

 

Some she caught during appointments.

 

Others she met for coffee down the street.

 

And she asked every one of them the same thing.

 

"Tell me, step by step, what goes on your face when you wake up and when you go to bed."

 

The answers floored her.

 

"I thought I'd hear about prescriptions, $200 serums, some French house I was supposed to know."

 

"Women spending hundreds a month on seven-step routines, plus the LED mask living under the towels."

 

"I heard the other way around."

 

Most of them used fewer products, not more.

 

And most of them were using one plain balm morning and night.

 

When the same jar kept coming up from women who didn't know each other, who lived on different sides of town, Helen knew she'd found something.

 

The thing on their bathroom sink was a tallow and honey balm.

 

"When the same name kept coming up from women who'd never met," Helen says, "I knew it wasn't you being bad at creams."

THE SAME STORY FOR THIRTY YEARS

For thirty years, women over 50 have been told the same story.

 

Your skin is dry, so put more moisture on it.

 

Then, when that fades by lunch, buy a richer cream.

 

Then add a serum under the cream.

 

Then a night cream on top of that.

 

Then, when the drawer is full and the face still looks tired, start pricing the needle.

 

Every cream.

 

Every serum.

 

Every commercial on daytime TV.

 

All chasing water.

 

And all of them missed the real problem by a mile.

 

You know the drawer.

 

The 48-hour lotion that was gone by lunch.

 

The collagen and elastin lotion that sat on top and never sank in.

 

The retinol that burned.

 

The lactic acid lotion that stung.

 

The crepe cream from the TV ad, arms still crepey.

 

The tub of ointment that left a greasy film with the dry skin still under it.

 

The red-light mask that now lives under the towels, twenty minutes a night for the same dry face.

 

You've bought half the market, including the serum with the French name you can't pronounce.

 

That drawer isn't proof that you failed.

 

It's proof that the story was wrong.

 

"They told you to add moisture," Helen says.

 

"They never told you why it wouldn't stay."

 

"Not because you gave up."

 

"Because the jar did."

 

You didn't fail the creams.

 

The story failed you.

WATER WAS NEVER THE PROBLEM

Here is the cause, in plain English.

 

Most face creams are mostly water.

 

After menopause your skin makes less and less of its own oil.

 

So you put water on a face that cannot hold it.

 

By lunch the cream is gone.

 

By 11 a.m. foundation is already catching in the lines by the mouth.

 

By 3 p.m. you're touching your cheek in a meeting to check.

 

Think of a pot of soup on the stove with the lid left off.

 

The water leaves.

 

You pour more in.

 

It leaves again.

 

You were never short on water.

 

You were short on a lid.

 

That is why a richer cream still vanishes by lunch, same as the French serum you can't stop buying.

 

It is still mostly water, in a heavier jar.

 

Water was never the problem.

 

Keeping it in was.

This is why every cream failed you.

 

It wasn't you.

 

It wasn't your skin.

 

It wasn't your age.

 

The creams were mostly water.

 

After menopause your skin makes less and less of its own oil.

 

Water on skin that can't hold it is gone by lunch.

 

You did nothing wrong.

 

You followed the advice on the jar.

 

You added the serum with the French name you can't pronounce and can't stop buying.

 

And still, by 3 p.m., the tightness came back.

 

Still you looked away from your own reflection in the dark kitchen window.

 

"I'd gotten good at that."

 

The drawer was never evidence that you let yourself go.

 

That's the story other people read into a tired face.

 

It was never the truth.

 

"Not because you gave up," Helen says.

 

"Because the jar did."

 

You were missing a lid, not a will.

 

A balm with no added water does something different.

 

Tallow's fatty acids resemble the oils your skin makes less and less of after menopause.

 

Honey draws moisture in.

 

Beeswax helps hold it there.

 

Olive oil helps it spread.

 

This balm has no added water.

 

Think of it as putting the lid back on.

 

When the lid is back on, moisture stays.

 

The face feels comfortable.

 

Makeup sits on skin that isn't thirsty.

WHAT THEY KEPT ON THE SINK

Helen asked one of the women to bring the jar in.

 

She turned it over in her hands.

 

The label said Cura Goods Tallow & Honey Balm.

 

A 2 oz glass jar with a metal lid, heavy for its size, poured in small batches in the US.

 

She read the back.

 

Grass-fed and grass-finished beef tallow, organic raw honey, organic beeswax, cold-pressed organic olive oil, and a small blend of sandalwood, neroli, Scots pine and rose essential oils.

 

That's all.

 

She'd expected a serum in a dropper bottle.

 

Something with a French name and a claim on the box.

 

What she found was a kitchen-looking jar a woman could be honest about.

 

"Holding that jar, it clicked," Helen says.

 

"This isn't a moisturizer pretending to be something else."

 

"It's the oil your skin makes less of, put back."

 

The whole routine takes about 30 seconds.

 

A pea-sized amount, warmed between the fingertips, pressed into damp skin after washing.

 

You use it on the face, the neck, and the backs of the hands.

 

Morning and night.

 

No LED mask living under the towels.

 

The scent is mild, green, and woody from the essential oils, and it fades in a few minutes.

 

The tallow itself is odorless.

 

If your skin reacts easily to essential oils, patch-test on the wrist first.

 

It sinks in within a minute or two.

 

Thirty seconds, twice a day, and then you go live your life.

 

"That's why their faces looked rested," Helen says.

 

"That's why a husband who wouldn't notice if you came home with a different head finally looks across the table."

THEY HAVE BEEN SELLING YOU WATER

A cream is what a counter knows how to sell.

 

Water is cheap to pour and easy to perfume.

 

A richer cream costs more and brings you back when the last one fails by Thursday.

 

Nobody at that counter updated the advice when your skin changed.

 

They handed you the same story in a heavier jar.

 

This isn't a conspiracy.

 

It's a habit.

 

A very profitable habit.

 

Helen isn't angry at your doctor.

 

She isn't angry at you.

 

She's tired of watching women blame themselves for a product that was never built for skin that makes less of its own oil.

 

She's tired of the scarf in June, and the turtleneck in a heatwave, and the laptop tilted up like it owes you money.

 

Once she understood the water problem, she started telling her clients the truth.

 

"Stop buying water," she would say.

 

"Put the lid back on."

 

"If a jar is mostly water, it can't do the one job your skin needs now."

 

"Not because you failed."

 

"Because they sold you a lidless pot."

 

She sent them home with a simpler sink and a lighter conscience.

 

The industry will keep selling the old story.

 

You don't have to keep buying it.

WHY NOTHING YOU TRIED COULD WORK

You haven't failed at skincare.

 

You've been buying products built for a different face.

 

You feel like you've bought half the market.

 

All of it, same result.

 

Here's the drawer, category by category.

 

  • The 48-hour lotion that was gone by lunch, because lotions are mostly water, never built for skin that makes less and less of its own oil. You did nothing wrong.

 

  • The collagen and elastin lotion that sat on top and never sank in, because collagen is a protein that sits on the surface. You did nothing wrong.

 

  • The retinol that burned, because retinol peels skin that is already thin. You did nothing wrong.

 

  • The lactic acid lotion that stung, because acids scrub away at skin that is already thin. You did nothing wrong.

 

  • The crepe cream from the TV ad, arms still crepey, because it was still mostly water on skin that makes less and less of its own oil. You did nothing wrong.

 

  • The tub of ointment that left a greasy film with the dry skin still under it, because petroleum seals a surface but gives the skin nothing of its own. You did nothing wrong.

 

  • The red-light mask you wore behind a locked bathroom door, hoping, because light can't put back the oil your skin makes less and less of. You did nothing wrong.

 

  • The quote for the needle, still in your purse, after you sat in the car with it in your lap and watched a friend come back frozen. You did nothing wrong.

 

Keep the LED mask living under the towels.

 

Keep the collagen powder still in the pantry.

 

Put the blame down.

 

It was never yours to carry.

 

The tired look in the photos was never you giving up.

 

It was never your fault.

FIVE THINGS, AND WHAT IS NOT

There are five things in the jar.

 

Tallow from grass-fed and grass-finished beef, whose fatty acids resemble the oils your skin makes less of.

 

Organic raw honey, which draws moisture in.

 

Organic beeswax, which helps hold it there.

 

Cold-pressed organic olive oil, which helps it spread.

 

Then a small blend of sandalwood, neroli, Scots pine, and rose essential oils.

 

That's all.

 

No added water.

 

No synthetic fragrance.

 

No preservatives.

 

A 2 oz glass jar with a metal lid.

 

Poured in small batches in the US.

 

Helen turned the jar over and there was no essay on the label.

 

Just the list.

 

A list you can actually pronounce.

 

Enough for a woman who does her makeup by the hallway window because the bathroom light is unkind.

Here's what women describe, not a timetable we can promise you.

 

In the first minute, it sinks in.

 

By 3 p.m., the face is still comfortable.

 

There's no tight, thirsty feeling.

 

Around week two, women say makeup stops catching in the fine dry lines around the mouth.

 

It sits.

 

It doesn't pool.

 

In weeks four to six, the skin looks rested.

 

The pharmacist who has asked how you're holding up when nothing has happened says you look well.

 

Not how are you holding up.

 

You look well.

 

Even the husband who wouldn't notice if you came home with a different head glances up at dinner.

 

Some notice a softer-looking neck and hands, because they put it there too.

 

Watch other people's faces more than your own mirror.

 

You stopped looking a while ago, and your own eyes can be the last to know.

 

The glow people mention is just skin that's holding moisture again.

 

A comfortable face reads as a woman who's still here.

WHAT WOMEN OVER 50 ARE SAYING

The editors of the Cura Goods Journal didn't write the lines below.

 

They're public posts by women over 45 about tallow and honey balm, from Reddit and Trustpilot.

 

They're not Cura Goods customers.

 

We're printing them word for word, with their source.

 

We chose real posts over polished testimonials because this reader trusts a first name, an age, and a town more than a glowing script.

 

If you're reading this at 2 a.m. with the phone brightness turned down, start here.

 

The before and after photos above show a model. Individual results vary.

 

Here's what they wrote:

u/aloneinaworldofbooks, r/SkincareAddicts, perimenopausal

"I am perimenopausal and my skin was doing all kinds of crazy stuff... acne, dry and oily, drab, saggy. I started this 4 months ago. I no longer use makeup! And SEVERAL people have complimented on my skin, over and over."

u/youaretheahole, r/30PlusSkinCare, 42, no work done

"I've been using it for almost a year and love it. I'm 42 and have had no work done. It plumps and smoothes my skin, gives it a glow... I definitely notice that I look like my old youthful self in photos again instead of tired and dull."

u/runshellyrun, r/45PlusSkincare, 53

"I use tallow balm for a day cream... I don't wear makeup anymore or get fillers or botox."

WHAT IT COSTS BESIDE THE DRAWER

You know what the ladder costs, because you've been on it.

 

Women describe a year that looks like this.

 

  • A counter cream, often $60 to $120 a jar, twice a year or more.

 

  • A richer cream when the first one isn't enough, another $80 to $150.

 

  • A serum under it, $40 to $90, the French name you can't pronounce and can't stop buying.

 

  • An occasional facial, $100 to $200, that feels good for a week.

 

Then the last rung, the one you've already priced.

 

  • A Botox visit, repeated every three to four months.

 

  • A filler syringe, if you get that far.

 

You've sat in the car with the quote in your lap.

 

You've watched a friend come back frozen.

 

You're afraid of the needle, and you're afraid of hitting 60 and regretting not having done anything.

 

None of that is small money.

 

And none of it put the lid back on.

The jar is $30.

 

One jar lasts 2 to 4 months on the face.

 

That's less than one month of the serum you stopped believing in.

 

There's no fake sale price here.

 

No pretend markdown.

 

No countdown.

 

You've seen through those.

 

$30 is $30.

 

The LED mask living under the towels cost more than this.

 

On the product page there's a 3-jar option.

 

The honest reason for three is simple.

 

One for the face.

 

One for the neck and the backs of the hands.

 

One for your sister, or your daughter, or the friend you hugged in that parking lot.

 

A one-time purchase.

 

No subscription.

 

If you want one sink and no extra steps, start with one jar.

 

Helen paid for her own first jar.

 

She didn't get it as a perk.

 

She bought it because the women in the notebook weren't performing.

 

They were just comfortable.

SMALL BATCHES, AND WHY THAT MATTERS

This balm is poured in small batches in the US.

 

When a batch is gone, the next pour takes weeks.

 

At the time of writing, it's in stock.

 

That's all we can honestly say.

 

No timer.

 

No fake stock number.

 

You're a grown woman.

 

Here's what waiting actually costs you.

 

Every morning you wait is another morning of a tight face by 3 p.m.

 

Another photo you untag.

 

Another scarf in June.

 

Another Sunday you do your makeup by the hallway window because the bathroom light is unkind.

 

Another accidental low-angle selfie that made you almost die.

 

Another visit that runs a little shorter.

 

Another polite excuse.

 

Another morning your face tells a story that isn't true.

 

Another day people look past you more than at you.

 

You call it feeling invisible.

 

Keep hiding.

 

Keep untagging.

 

Keep tilting the laptop up like it owes you money.

 

Later doesn't fix that.

 

The first jar is $30, with a 60-day money-back guarantee.

 

A $30 jar with a guarantee isn't a leap.

 

It's a lid.

 

You can afford to find out.

 

Helen used to tell clients there's no prize for waiting until the photos hurt more.

THE 60-DAY IS THAT REALLY ME GUARANTEE

We get it.

 

Every woman over 50 has been burned before.

 

You spent money on serums that turned out to be water with a French name.

 

You have a drawer to prove it.

 

The LED mask living under the towels.

 

So the promise is simple, and it talks to you like an adult.

 

Use Cura Goods Tallow & Honey Balm morning and night for 60 days, on damp skin.

 

Watch other people's faces more than the mirror.

 

And if you don't catch yourself in the hall mirror one morning and think "Wait, is that really me?", here's what happens.

 

If you're not satisfied, let us know and get a full refund.

 

That's the whole policy.

 

No store credit.

 

No argument.

 

You've been asked to believe too many jars.

 

This one has 60 days to earn its place on your sink.

 

If it doesn't, you shouldn't pay for it.

 

Helen liked that part.

 

"If it isn't in her face, it shouldn't be in her purse," she said.

 

"Not because you need another chance."

 

"Because you deserved a lid the first time."

 

Sixty days is long enough to know.

THE CHOICE FOR YOUR NEXT TEN YEARS

Right now you're at a crossroads.

 

Path 1: keep doing what you're doing.

 

Keep buying water in heavier jars.

 

Keep the scarf on in June.

 

Keep untagging yourself.

 

Keep cropping yourself out of the picture with the grandkids.

 

Keep tilting the laptop up like it owes you money.

 

Keep buying the cereal for the grandkids' weekend you were not invited to.

 

Keep letting your face tell a story that isn't true.

 

Keep being read as a woman who let herself go, when you didn't.

 

Keep being read as a woman who can't manage.

 

Keep the visits shorter.

 

Keep the excuses politer.

 

Path 2: try the jar.

 

Spend $30.

 

Thirty seconds, twice a day, on damp skin.

 

And in a few weeks, someone says you look well, instead of how are you holding up.

 

The grandchild who still runs at you.

 

The husband across the table.

 

The daughter who might one day say, "Mom, what did you do?"

 

Those moments live on Path 2.

 

One path leads to the photo you stay in.

 

The other leads to the grandmother in the frame on the hallway shelf, the one the kids are told to hug goodbye.

HERE IS EXACTLY WHAT TO DO NEXT

1. Click the button below that says CHECK IF IT'S IN STOCK.

 

2. Choose one jar, or the 3-jar option on the product page if you want one for the face, one for the neck and the backs of the hands, and one for your sister or your daughter.

 

3. Fill out your shipping info, knowing it ships in 1 to 3 business days, arrives 4 to 7 days after that, with free US shipping on orders over $40, and that this is a one-time purchase.

 

4. The first morning, wash, leave your skin damp, warm a pea-sized amount between your fingertips, and press it into your face, your neck, and the backs of your hands.

 

5. Do the same thing at night.

 

6. Wait for the first person who sees you every week to say you look well, the pharmacist, the woman at church, or your daughter.

 

Whatever you do, don't close this page thinking you'll order later.

 

Later is another 3 p.m. with a tight face.

 

Later is another photo you untag.

 

Later is another morning you look away from the dark kitchen window.

 

Later is tilting the laptop up so the Zoom thumbnail hides your neck, then staring at the thumbnail anyway.

 

Later is the batch gone, and the next pour taking weeks.

 

Your skin has waited long enough.

CHECK IF IT'S IN STOCK →

[ → CHECK IF IT'S IN STOCK ]

 

You don't have to keep hiding from your own kitchen window.

 

You can have a sink with one jar on it, and a face you recognize.

 

The Cura Goods Journal

 

P.S. Helen kept that notebook for four years before she said a word about the balm to anyone.

 

She kept those names because she couldn't unsee what their faces were doing.

 

Every one of them said the same thing afterward.

 

"I wish I'd started sooner!"

 

"Not because they were vain."

 

"Because they wanted a face that agreed with them."

 

P.P.S. If you're the daughter reading this for your mother, buy the 3-jar option and put one in her bathroom without a speech.

 

Don't make her ask.

 

Don't wait for a birthday.

 

Set it next to her toothbrush and let her face do the talking.

 

She has been waiting to recognize herself.

 

She's been untagging herself from the group photo before anyone else sees it.

 

She deserves a mirror that didn't mock her.

 

And a morning she looks like herself in photos again, instead of tired and dull.

 

That's what you're buying her.

What women are saying about tallow balm (50)
Public posts from Reddit about tallow balm, quoted word for word with their source; [...] marks a cut. These women are not Cura Goods customers. Profile images are illustrative. Replies marked Cura Goods are ours.
Top posts
  • u/FreshCompetition6513 · r/30PlusSkinCare · Sep 2024
    It changed my life. I don’t wear any tinted moisturizer, foundation, concealer anymore. My skin loves it. I didn’t even know my skin could feel “good”. When I run out I can tell, nothing feels as good as it does.
    ▲ 4 upvotes
  • C
    u/Cr1yogi · r/Menopause · Mar 2024
    I have to hydrate a lot more than I used to... Out of all of these my favorites are the bison Tallow, at night. Jojoba for day both of these I feel sink into skin best and feel amazing, a little goes a long way, with glowing skin in AM and no more dry dull spots!
    ▲ 4 upvotes
  • u/kershi123 · r/Skincare_Addiction · Oct 2024
    My 45 year old sister got into this and I think its disgusting. Her skin looks amazing. She is always trying to get me to use it 🤢
  • S
    u/sleepytea13 · r/30PlusSkinCare · Oct 2025
    Like any product, it’s not for every skin type. I have very dry skin, and whipped tallow has been such a game changer since I started using it last summer. I’ve only ever been complimented on my skin twice - once as a youngun’, and once two months after I started using tallow. I was really weirded out at first, because, you know... tallow.... But winter is considerably more tolerable with it, and it helps calm down my angry and sometimes sensitive skin as needed.
  • u/LuLuLuv444 · r/AskWomenOver40 · May 2026
    I use beef tallow mixed with cold pressed organic almond oil. The tallow mimics your natural oils and almond oil locks it in.
  • J
    u/Jenjohnson0426 · r/45PlusSkincare · Feb 2025
    Tallow melts into your skin. It's seriously like no other moisturizer I've used.
  • u/LucyLoo_0503 · r/SkincareAddicts · Aug 2026
    Anyone use this product and find it improves aging skin
    Cura Goods
    Our balm moisturizes and softens dry skin and is made for the look of fine dry lines, so you can look more rested. Grass-fed tallow, raw honey, beeswax, olive oil, and a small blend of essential oils. A pea-sized amount on damp skin, morning and night. $30 a jar.
  • L
    u/loverofbooks1 · r/45PlusSkincare · Feb 2025
    I got it as a gift...whipped tallow, smells like vanilla. And it’s actually extremely moisturizing. I put it on as a last step over my retinol moisturizer and in the morning my skin looks supple and clear. I was skeptical at first, but it’s proven to be effective.
    ▲ 3 upvotes
  • u/VizNinja · r/over60 · Aug 2025
    Lotions with lanolin or refined tallow work for me but you do need tonlet them absorb. Its difficult to find good tallow that doesn't smell.
    Cura Goods
    We know unscented tallow is hard to find. The tallow in ours is odorless. A pea-sized amount pressed into damp skin sinks in within a minute or two. The mild green, woody scent fades within minutes. Patch-test on the wrist if essential oils bother you.
  • P
    u/Pinky_Pie_90 · r/30PlusSkinCare · Oct 2024
    Well, I'm not one for "trends"... never have been. But I have been using tallow balm on my face for a few years now (before it was "cool"), and my skin is better than it's ever been. Just my experience.
    ▲ 4 upvotes
  • u/Astrid_drom · r/SkincareAddiction · Dec 2024
    But when people use beef tallow there is unfortunately a scent associated with the use. People begin to smell like processed meat think jerky, hot dogs, ect.
    ▲ 801 upvotes
    Cura Goods
    You will not walk around smelling like jerky with ours. The grass-fed and grass-finished beef tallow is odorless. The mild green, woody scent is a small blend of sandalwood, neroli, Scots pine and rose, and it fades within minutes.
  • E
    u/Expensive-System-762 · r/45PlusSkincare · Jul 2025
    I’ve been liking the beef tallow [...]. It smells amazing and really seems to sink into my dry perimenopausal skin.
  • u/Exact_Measurement592 · r/Skincare_Addiction · Feb 2024
    The only thing that bring confort and nourishment to my skin. I have tried so many moisturizers over the years and nothing brings me what tallow does. I always get downvoted when I talk about tallow but it can work for you
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    u/who-waht · r/Menopause · Jan 2025
    I hate having old lady hands at 52.
    ▲ 3 upvotes
    Cura Goods
    We get it about the hands at 52. Use ours on the face, neck, and backs of the hands. A pea-sized amount pressed into damp skin can leave them looking softer. $30 a jar. There is a 3-jar option on the product page.
  • u/LazyCauliflower9 · r/45PlusSkincare · Dec 2023
    I bought a small container of tallow online and loved it so much that I rendered/prepared a much larger quantity at home. No break outs here, just softer skin.
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    u/shnuggle23 · r/30PlusSkinCare · Nov 2024
    Has anyone experienced this with beef tallow? For the first week my skin was so soft and my complexion looked amazing. After that week my skin got consistently more and more dry. Now it’s flakey and extremely tight. Is this normal? I can’t find any information online.
    Cura Goods
    That shift from soft to tight is rough. Our honey draws moisture in and our beeswax helps hold it there. This balm has no added water. Think of it as putting the lid back on. Press a pea-sized amount into damp skin.
  • u/Polishuprealnice_ · r/45PlusSkincare · Nov 2024
    I’m really loving Beef Tallow it’s very hydrating
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    u/gold_shuraka · r/Skincare_Addiction · Feb 2024
    Everyone on here is hating on it but I’ve been using it as my moisturizer exclusively for about 2 years and it works amazingly well. I still use vitamin c serum underneath it during the day and tretinoin at night but nothing else comes close to as plumping and moisturizing. And it doesn’t smell 😂
    ▲ 7 upvotes
  • u/EmmGoSep · r/30PlusSkinCare · Oct 2025
    I need a good moisturizer for my peri menopausal skin. I feel like I’ve bought half market. Can you recommend one?
    Cura Goods
    We have been that woman in the aisle. After menopause your skin makes less and less of its own oil. Most face creams are mostly water. Ours has no added water. If you're not satisfied, let us know and get a full refund.
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    u/Next_Refrigerator151 · r/30PlusSkinCare · Dec 2025
    Beef Tallow has literally saved my skin. It’s the only thing that works for me.
  • u/Silmariel · r/Skincare_Addiction · Feb 2024
    It doesnt work for all skin types. Tallow is just fat. There is no humectant in there. Some people have really dry skin and need some help.
    ▲ 20 upvotes
    Cura Goods
    You are right that plain tallow is just fat. Ours is not only tallow. Organic raw honey draws moisture in, organic beeswax helps hold it there, and cold-pressed organic olive oil helps it spread. This balm has no added water.
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    u/camelliaqueen84 · r/40PlusSkinCare · Feb 2026
    Beef tallow has been so helpful for me now come winter and my skin is more dry and flaky.
  • u/PaigeCeline · r/30PlusSkinCare · Jan 2025
    I just mixed my beef tallow with a little bit of castor oil (only one in a dark glass) and Jajoba oil and my skin has never felt better. First time since I’ve been in my state that my skin isn’t dry and itchy !
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    u/jennadair · r/45PlusSkincare · Nov 2024
    What do you recommend for deep moisture? Products with lanolin? Tallow? I have a drawer full of so much crap it’s hilarious. Can you give me some examples of deep moisturizing products and gooey stuff you can put on top of it to keep it in?
    Cura Goods
    A drawer full of jars is a tired story. Most creams are mostly water, then more goo on top. Ours has no added water. Honey draws moisture in and beeswax helps hold it there. Think of it as putting the lid back on.
  • u/VivianneCrowley · r/30PlusSkinCare · Feb 2025
    I’m glad you like it!! I’m not sure about tallow under tint. I don’t wear makeup very often, but I noticed when I do wear tallow under makeup it adds a really nice look- almost like a primer.
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    u/SlapThis · r/30PlusSkinCare · Sep 2024
    I use to use beef tallow exclusively on my skin and it was very clear and moisturized. Only reason I stopped is because the person I sourced tallow from moved and I couldn’t find any locally
    ▲ 5 upvotes
  • u/HowdIGetHere21 · r/Menopause · Jun 2025
    I am using a tallow honey balm made with beef tallow but it doesn't seem strong enough for the really dry spots, like around my mouth.
    Cura Goods
    Those dry spots around the mouth are stubborn. We press a pea-sized amount into damp skin there. Honey draws moisture in and beeswax helps hold it there. If you're not satisfied, let us know and get a full refund.
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    u/n0turbabygurl · r/TallowSkincare · Apr 2026
    Love tallow and will never use anything else on my skin. But I guess some get the ick just because it's from an animal.
    ▲ 3 upvotes
  • u/Negative_Possible_87 · r/45PlusSkincare · Nov 2025
    Cerave is definitely on the go to list, but I also really like beef tallow. I switch it up.
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    u/Arvak22 · r/moderatelygranolamoms · Dec 2023
    I was initially hesitant to try it because I thought that it would stink but about 3 months ago I got a scented one with vanilla essential oil and its fantastic. It has a slight tallow scent but it goes away once it dries so it doesn't bother me at all. My skin loves it and it lasts forever.
  • u/sisterwilderness · r/45PlusSkincare · Mar 2026
    I’m skeptical but my sister has some and I tried it. Zero smell, made my hands feel really soft but not greasy. So I suppose there’s something to it, but like, you could also just buy a good moisturizer
    ▲ 6 upvotes
    Cura Goods
    You could just buy a good moisturizer. Most are still mostly water. After menopause your skin makes less and less of its own oil. Water was never the problem. Keeping it in was. If you're not satisfied, let us know and get a full refund.
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    u/notmysection · r/TallowSkincare · Jun 2026
    I love it on my dry hands & unlike other hand creams I don’t need to reapply. It’s great for cuticle care. I use it sparingly on my face.
  • u/Upbeat-Adorablisa · r/SkincareAddicts · Jan 2025
    Agree! My face has never need softer, more clear, and it seems to minimize my wrinkles.
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    u/Agitated-Squirrel-57 · r/SkincareAddicts · Jan 2025
    I just received my jar of Tallow. I love the consistency and it helps my fairly dry skin. However, the scent is much to be desired. It somewhat subsidies after about 20 min or so. But I think in this particular jar smells bad. If I order again, I would order with a lavender scent.
    Cura Goods
    Scent can make or break a jar. Our tallow itself is odorless. Sandalwood, neroli, Scots pine and rose give a mild green, woody scent that fades within minutes. We do not add lavender. Patch-test on the wrist if essential oils bother your skin.
  • u/No-Dark-6596 · r/SkincareAddicts · Apr 2025
    I’ve been using beef tallow for the past month and my skin is actually glowing like never before. 10000000000% recommend
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    u/Important_Cod_8970 · r/30PlusSkinCare · Nov 2025
    Right? Thanks. My skin craves oil, probably because of my age. Obviously, if you have oily skin, it would be a nono.
  • u/ancientpsychicpug · r/30PlusSkinCare · Sep 2024
    I use it on my forehead and my neck. I switch between that and Aquaphor and it helps with some dryness issues and I live in the desert so I take whatever I can get. It has helped reduce some lines and looks a little more plump. I didn’t like it on my chin or cheeks because it was way too shiny.
    Cura Goods
    Shine on the chin and cheeks is usually too much product. We warm a pea-sized amount between the fingertips and press it into damp skin. It sinks in within a minute or two. Use it on face, neck, and hands, morning and night.
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    u/folklore2023 · r/30PlusSkinCare · Nov 2024
    I absolutely love it! I don’t claim that it’s a “miracle product” but it’s very moisturizing and it doesn’t break me out. It’s definitely my preferred moisturizer and it works well with the acids/tretinoin that’s also in my routine.
    ▲ 4 upvotes
  • u/healingkind · r/SkincareAddicts · Oct 2024
    I have tried homemade tallow, and I'm in love with it, I get so many compliments on how great my skin looks, I just made some of my own and I'm on the fence because I added honey and may have added too much honey because it's a little sticky.
    Cura Goods
    Love that you made your own. If the honey feels sticky, ours pairs organic raw honey with beeswax and olive oil and a pea-sized amount pressed into damp skin sinks in within a minute or two. $30 a jar. One jar lasts 2 to 4 months on the face.
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    u/p1antsandcats · r/30PlusSkinCare · Nov 2025
    I bought just raw beef tallow to make my own hand cream (I work in care and get verrry dry hands) it doesn't smell at all of beef though and makes a great hand cream.
  • u/J_P_0316 · r/45PlusSkincare · Mar 2026
    I’m gonna be honest, I have a lavender/mint scented one and it smells great. I used it daily on a trip to AZ when my skin was miserably dry. Didn’t break out and looked even and smooth.
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    u/Atomic_Ash182 · r/30PlusSkinCare · Jun 2025
    I use tallow balms with carefully selected carrier oils, and my skin looks and feels amazing. I've been converting my friends.
  • u/starfish31 · r/moderatelygranolamoms · Dec 2023
    I know a lady with amazing skin who uses it.
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    u/gbossia · r/SkincareAddicts · Dec 2024
    Beef Tallow is the best! I buy 100% pure grass fed beef tallow and mix it with tea tree oil sometimes and rub it together. Sometimes I mix it with olive oil too! My skin has never been so soft.
  • u/princessleiana · r/moderatelygranolamoms · Jan 2025
    Straight beef tallow & my skin has never been so even ✨
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    u/denastere · r/30PlusSkinCare · Oct 2025
    I use beef tallow and I love it on my face. It definitely depends on skin type and probably there is a variance in the quality of tallow. Mine seems quite good, bought in Australia. I have extremely dry skin I’ve broken out to various popular moisturisers, cleansers, serums before for dry/sensitive skin eg rosehip oil but not tallow.
  • u/AngeLink-Official · r/30PlusSkinCare · Jun 2025
    Out of pure frustration, I stripped it all back. Completely. No more actives, no more complicated layering. [...] Beef tallow (grass-fed, properly rendered) [...] Raw Manuka honey [...] No water-based creams. No preservatives. No fragrance. Just these two ingredients.
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    u/throwitawayyy1234567 · r/Skincare_Addiction · Jan 2025
    Idc what the other commenters said. I live in a very dry climate and use tretinoin and as soon as I started using a whipped beef tallow moisturizer I’ve had zero dryness
  • u/AstronautNo5595 · r/TallowSkincare · Jun 2026
    I use tallow cream on my face and body, my skin loves it!
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    u/Impressive-Doctor-24 · r/TallowSkincare · May 2026
    I work in a rendering plant... I get covered in beef Tallow daily.... For almost 20 years now. No issues... Skin of an 18-year-old 😄

Across the country, women over 50 are quietly swapping a drawer of half-used jars for one small jar with no added water.

Five ingredients and no added water. Thirty seconds, twice a day, on damp skin. Poured in small batches in the US. A 60-day money-back guarantee. $30 a jar.

Women over 50 describe comfortable skin at 3 p.m., makeup that sits instead of catching, and a rested look that reads as "you look well."

 

The three posts below are real public comments about tallow and honey balm, printed as they were written.

 

They're not Cura Goods reviews. Photos show models.

Individual results may vary. Photo shows a model.

Comparemaniac, review of a tallow and honey balm

"By morning, I was staring at a mirror that didn't mock me. It's not magic, but damn if it doesn't feel close."

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Individual results may vary. Photo shows a model.

u/who-waht, r/Menopause, 52

"My hands are less crepey and the skin on the back of my hand doesn't stay pinched as long. Which is definitely a positive."

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Individual results may vary. Photo shows a model.

Carol H., on-site review of a tallow balm, 70

"Love this stuff! Appears greasy on application but sinks in quickly and leaves my 70 yr old skin feeling so soft."

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